course details

course details

Digital Marketing


Information Technology


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Our comprehensive digital marketing course will help you master the subject in theory and practical. Our course includes website designing, Search engine optimization, Search Engine Marketing (Google AdWords & Bing Ads), Social Media Marketing, Email Marketing, Online Reputation Management, Inbound Marketing, Money Making Strategies and more. We deliver the digital marketing training in classroom, video and online mode. We are offering both Weekdays and Weekends Classes for Digital Marketing.

We are offering Digital Marketing Training in Hyderabad from expert trainers. We believe in practical oriented training, so we help students with practical examples and assignments in training course. In Hyderabad many digital marketing institutes have been started recently due to boom in internet world, most of them without any experience in training. We are the oldest and best digital marketing institute in Hyderabad with years of training & industry expertise. We also provide 100% placements assistance for students for better career opportunities.

Course Features

Students 0

Max Students 20

Duration 45 Days

Skill level minimum Intermediate

Language English

Re-take course 5

Course Syllabus


  1. What is Digital Marketing
  2. Digital Marketing trends, Platforms
  3. Digital Marketing Strategy
  4. Career opportunities
  5. What is Domain
  6. How to register Domain
  7. What is Web Hosting
  8. Websites Vs Portals Vs Blogs
  9. Dynamic / Static Websites

Building a Digital Foundation

  1. Online Marketing
  2. Planning and success
  3. Defining your target market
  4. Online Marketing measurements

Planning a web site for Online Marketing

  1. Site Map
  2. Site Components
  3. Wireframing
  4. Elements of a successful site
  5. Home Page best Practices
  6.  Building / Optimization Web Site for Online Marketing
  7. Web site platforms
  8. All about Domain names
  9. Choosing a right hosting company
  10. Analyzing the Website
  11. Web site maintenance
  12. Website management
  13. Search Engine Optimization (SEO)
  14. Introduction to SEO
  15. What is Search Engine
  16. Types of Search Engines
  17. How Search Engines work
  18. Installing WordPress in domain
  19. Installing plugins to SEO
  20. Different types of Keywords
  21. Keywords analysis tools
  22. Preparing & analyzing Keywords
  23. Best keyword research tools
  24. On page Optimization
  25. Off page optimization
  26. Link building strategies
  27. Bookmarking sites
  28. Blog commenting
  29. How Page Ranking is done
  30. Domain authority
  31. Reports & SERP management

Search Engine Marketing (SEM)

  1. Overview SEM
  2. Search engine optimization (SEO)
  3. Paid search
  4. Local Search
  5. Link building In-depth

Google AdWords

  1. Introduction to Paid Marketing
  2. Google AdWords account
  3. Billing settings
  4. Types of Campaigns
  5. PPC Campaign Setup
  6. Bidding strategies
  7. AdRank
  8. Quality Score Optimization
  9. AdWords tools
  10. AdWords Editor Tool

Social Media Marketing

  1. Social media
  2. Social networking
  3. Social media marketing defined
  4. Setting Social objectives
  5. Creating right profile & settings
  6. Social Media strategy
  7. Facebook marketing
  8. LinkedIn marketing
  9. Twitter marketing
  10. Google+ marketing 

Social Media Optimization (SMO)

  1. Social networking
  2. Blogging and micro blogging
  3. Social networking
  4. Video sharing
  5. Social shopping and opinions
  6. Social media strategy


  1. To blog or not to blog
  2. Blogging success
  3. Blog content creation ideas

Online Advertising

  1. Search ads
  2. Display ads
  3. Affiliate marketing
  4. Social Media advertising
  5. Online marketing strategy

Google Analytics

  1. Purpose of website analytics
  2. Tools for website analytics
  3. Installing Google Analytics
  4. Basic terminology and KPI’ 

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